One of the first things to look for on a piece of jewellery is the platinum hallmark. This is written either as Pt . It may be preceded or followed by numbers such as 900,950 or 999 to indicate its purity. In India, most platinum jewellery is marked as Pt950. Also, insist on a quality assurance card with each piece of jewellery you purchase.

Platinum is rare, a treasure coveted by influential individuals for centuries. Found in very few places around the world, platinum is 30 times more rare than gold. Platinum jewellery is exclusive, a statement of individuality, and desired by those in the know.

Platinum is eternal, with everlasting radiance and durability. Platinum’s unequalled durability and resistance to wear makes it the most secure and protective metal, which means your jewellery will be protected for a lifetime of wear.

Platinumdoes not change shape or wear away so precious stones are held firmly and securely. The density of platinum makes it more durable than other jewellery metals.